{"id":202802,"date":"2025-03-24T17:48:56","date_gmt":"2025-03-24T17:48:56","guid":{"rendered":"https:\/\/www.swoop-patagonia.com\/blog\/?p=202802"},"modified":"2025-03-24T17:48:56","modified_gmt":"2025-03-24T17:48:56","slug":"putting-sustainability-at-the-heart-of-swoop-patagonia","status":"publish","type":"post","link":"https:\/\/www.swoop-patagonia.com\/blog\/putting-sustainability-at-the-heart-of-swoop-patagonia\/","title":{"rendered":"Putting sustainability at the heart of Swoop Patagonia"},"content":{"rendered":"\n

At Swoop Patagonia we\u2019re obsessed with the ends of the Earth. Few things excite us more than the view of peak after snowy peak after climbing a stiff mountain pass. Or the release after holding your breath as you watch a puma pass by with her cubs, or a wind so bracing it cuts like a knife as it sweeps down from a glacier. These are the experiences we live for and love crafting for the travellers we send to Chile and Argentina. <\/p>\n\n\n\n

But we also know that tourism doesn\u2019t exist in a vacuum. On some of Patagonia\u2019s most popular hiking trails, the threat of overtourism has already arrived, as walkers queue for the views they\u2019ve travelled so far to enjoy in solitude. The region is not immune to the biodiversity crisis sweeping the world, and flying to Patagonia, as with any destination, carries a cost in carbon emissions. <\/p>\n\n\n\n

We\u2019ve always known that we need to play our part in protecting the destinations we love, and since becoming a B Corp<\/a> in 2023 we\u2019ve turned that determination into concrete action. In our latest annual impact report<\/a>, we share some of our ongoing commitments to put people and the planet at the forefront of our business.<\/p>\n\n\n\n

The Swoop Conservation Fund<\/h2>\n\n\n\n

One of the achievements we\u2019re proudest of since becoming a B Corp is putting our money where our mouth is through the creation of the Swoop Conservation Fund<\/a>. Through this, we\u2019ve committed to give 1% of our annual revenue to support organisations that create significant positive impact in Patagonia and Antarctica. In our first round of funding, the conservation fund contributed $75,000 USD to four organisations: two in Patagonia and two in Antarctica, and to bolster this impact even further, we launched an online portal so our travellers can donate directly to the conservation fund themselves. <\/p>\n\n\n\n

\"Education
Rewilding and community education by Legado Chile<\/figcaption><\/figure>\n\n\n\n

The first Patagonian organisation we supported was the non-profit Legado Chile Foundation in Los Lagos \u2013 better known to many of our travellers as the heart of the Chilean Lake District<\/a>. Working in the town of Llanquihue, Legado Chile is a rewilding organisation, but one with a twist. While \u201crewilding\u201d has become a modern conservation buzzword conjuring up images of vast landscapes being turned back to nature, Legado Chile works on the wetlands that have been swallowed up by urban growth and are now abandoned and unloved in the heart of their communities. Our Patagonia sales specialist Tomas wrote a blog<\/a> about spending a day on the project to get some dirt under his nails and learn more.<\/p>\n\n\n\n

The second organisation we\u2019ve supported is Rewilding Chile. This pioneering conservation non-profit has led the way in showing how to restore damaged ecosystems, mostly notably\u00a0through its work at Patagonia National Park<\/a>, which was created out of a patchwork of environmentally denuded sheep ranches). We\u2019ve been supporting their Cape Froward project <\/a>near Punta Arenas, to create an entirely new coastal national park on the Magellan Strait, covering some of Patagonia\u2019s most pristine forests as well as a rich marine ecosystem that supports thick kelp forests and the feeding grounds for humpback and sei whales.\u00a0<\/p>\n\n\n\n

Counting carbon<\/h2>\n\n\n\n

One reason that Cape Froward is so close to our hearts (and my heart in particular as Swoop\u2019s sustainability manager) is that around 10% of the future national park is made up of peatland. It\u2019s perhaps not very glamorous from a travel perspective, but peat is one of the most efficient landscapes in the world that acts as a carbon sink. Nearly a third of all land-based carbon is stored in peatlands \u2013 double that of the planet\u2019s forests \u2013 and they\u2019re a globally threatened environment. While it\u2019ll be a long time before Swoop sends a traveller to Cape Froward, the time to help protect it for the future is now. <\/p>\n\n\n\n

\"\"
Hiking through a carbon sink in Patagonia<\/figcaption><\/figure>\n\n\n\n

We especially know this because we\u2019ve been spending a lot of time counting our carbon emissions to finalise our long-term decarbonisation plan. According to research by the World Travel & Tourism Council in 2023,tourism is responsible for 8.1% of global greenhouse gas emissions, while accounting for 9.1% of global GDP. <\/p>\n\n\n\n

As signatories of the Glasgow Declaration on climate action in tourism<\/a>, Swoop has committed to developing a decarbonisation plan that will halve our emissions by 2030. The first part, that we have been doing over the last year, is measuring our carbon footprint and conducting environmental assessments with our biggest partners in Patagonia. By doing this, we can understand their current practices and, where needed, support them in calculating their emissions and setting sustainability targets. <\/p>\n\n\n\n

With the help of a specialist carbon consultant, we calculated that between 1st April 2023 and 31st March 2024, our total estimated emissions were 26,560,000 kg of CO2<\/sub>. This includes all our travellers\u2019 international and domestic flights, which account for 99% of all our emissions. A full breakdown of the numbers, including our methodology, is included in our impact report. This figure represents a 3% decrease on the previous year, but we are now looking at options beyond carbon offsetting to reduce and mitigate our direct emissions at an even faster rate. <\/p>\n\n\n\n

Strengthening partnerships<\/h2>\n\n\n\n

One thing our carbon audit revealed was just how important our key local partners are. We\u2019ve always known that they help shape unforgettable experiences for our travellers, but our deep relationships on both business and personal levels have proved crucial in giving us the space and time to unpack these complicated processes.<\/p>\n\n\n\n

\"\"
Patagonia Camp, pioneering low impact tourism in Torres del Paine<\/figcaption><\/figure>\n\n\n\n

Of course, this extends far beyond conversations about carbon strategies. Swoop doesn\u2019t have all the answers to the challenges thrown up by the tourism industry, but we\u2019re proud to work with local partners like Patagonia Camp who are doing pioneering work on everything from developing clean water treatment systems for off-grid camps in Torres del Paine<\/a>, to working with ranchers<\/a> at Estancia Cerro Guido to protect traditional lifestyles with puma conservation.\u00a0<\/p>\n\n\n\n

In March 2024 we partnered with SERNATOUR, the Chilean tourist board for a responsible tourism campaign<\/a> centred on Aysen. This beautiful region, home to the Carretera Austral highway, the Marble Caves and the Cerro Castillo mountain range is one of our favourite parts of Chile \u2013 but as it becomes better known to travellers, there are as many fears about the problems that tourism might bring as the economic opportunities it presents. <\/p>\n\n\n\n

\"Installing
Wildlife cameras to monitor pumas at Estancia Cerro Guido<\/figcaption><\/figure>\n\n\n\n

Our campaign was all about listening to local voices \u2013 interviewing community leaders and NGOs alongside our partners to better understand their concerns and learn what we can do to ensure that Swoop is a force for good in the travel industry. We are striving to develop more sustainable travel options, while minimising any potential negative impacts. It was a real learning opportunity for us, and we were incredibly proud to receive an award at the Latin American Travel Association (LATA) Responsible Tourism awards for the campaign.<\/p>\n\n\n\n

A sustainable travel future for Swoop Patagonia<\/h2>\n\n\n\n

This year has been about showing what\u2019s possible when we work together. The travel industry faces complex challenges, but at Swoop we\u2019re committed to being transparent and accountable in everything we do. Creating lasting change in biodiversity protection and carbon emissions are big challenges and there is a long road ahead. But by collaborating with our partners \u2013 leading the way where we can and listening and learning where we need to \u2013 we\u2019re proud to be playing our part. <\/p>\n\n\n\n

*<\/p>\n\n\n\n

For more information, read Swoop’s Impact and Sustainability Report<\/a><\/em>.<\/p>\n\n\n\n

*<\/p>\n","protected":false},"excerpt":{"rendered":"

At Swoop Patagonia we\u2019re obsessed with the ends of the Earth. Few things excite us more than the view of peak after snowy peak after climbing a stiff mountain pass. Or the release after holding your breath as you watch a puma pass by with her cubs, or a wind so bracing it cuts like […]<\/p>\n","protected":false},"author":33,"featured_media":202812,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[311,367],"tags":[],"class_list":["post-202802","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-stories-and-inspiration","category-sustainability"],"acf":[],"yoast_head":"\nPutting sustainability at the heart of Swoop Patagonia - Swoop Patagonia Blog<\/title>\n<meta name=\"description\" content=\"Unpacking Swoop Patagonia's new Impact & Sustainability Report, about how we put sustainability at the heart what we do as a B Corp travel company.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.swoop-patagonia.com\/blog\/putting-sustainability-at-the-heart-of-swoop-patagonia\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Putting sustainability at the heart of Swoop Patagonia - Swoop Patagonia Blog\" \/>\n<meta property=\"og:description\" content=\"Unpacking Swoop Patagonia's new Impact & Sustainability Report, about how we put sustainability at the heart what we do as a B Corp travel company.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.swoop-patagonia.com\/blog\/putting-sustainability-at-the-heart-of-swoop-patagonia\/\" \/>\n<meta property=\"og:site_name\" content=\"Swoop Patagonia Blog\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-24T17:48:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.swoop-patagonia.com\/blog\/wp-content\/uploads\/2025\/03\/54323014201_57eeba548d_5k-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2200\" \/>\n\t<meta property=\"og:image:height\" content=\"1359\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Elliot Murphy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Elliot Murphy\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.swoop-patagonia.com\\\/blog\\\/putting-sustainability-at-the-heart-of-swoop-patagonia\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.swoop-patagonia.com\\\/blog\\\/putting-sustainability-at-the-heart-of-swoop-patagonia\\\/\"},\"author\":{\"name\":\"Elliot Murphy\",\"@id\":\"https:\\\/\\\/www.swoop-patagonia.com\\\/blog\\\/#\\\/schema\\\/person\\\/56b279376163bcce1b79e050cf33d749\"},\"headline\":\"Putting sustainability at the heart of Swoop Patagonia\",\"datePublished\":\"2025-03-24T17:48:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.swoop-patagonia.com\\\/blog\\\/putting-sustainability-at-the-heart-of-swoop-patagonia\\\/\"},\"wordCount\":1281,\"publisher\":{\"@id\":\"https:\\\/\\\/www.swoop-patagonia.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.swoop-patagonia.com\\\/blog\\\/putting-sustainability-at-the-heart-of-swoop-patagonia\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.swoop-patagonia.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/54323014201_57eeba548d_5k-2.jpg\",\"articleSection\":[\"Stories & Inspiration\",\"Sustainability\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.swoop-patagonia.com\\\/blog\\\/putting-sustainability-at-the-heart-of-swoop-patagonia\\\/\",\"url\":\"https:\\\/\\\/www.swoop-patagonia.com\\\/blog\\\/putting-sustainability-at-the-heart-of-swoop-patagonia\\\/\",\"name\":\"Putting sustainability at the heart of Swoop Patagonia - Swoop Patagonia Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.swoop-patagonia.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.swoop-patagonia.com\\\/blog\\\/putting-sustainability-at-the-heart-of-swoop-patagonia\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.swoop-patagonia.com\\\/blog\\\/putting-sustainability-at-the-heart-of-swoop-patagonia\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.swoop-patagonia.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/54323014201_57eeba548d_5k-2.jpg\",\"datePublished\":\"2025-03-24T17:48:56+00:00\",\"description\":\"Unpacking Swoop Patagonia's new Impact & Sustainability Report, about how we put sustainability at the heart what we do as a B Corp travel company.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.swoop-patagonia.com\\\/blog\\\/putting-sustainability-at-the-heart-of-swoop-patagonia\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.swoop-patagonia.com\\\/blog\\\/putting-sustainability-at-the-heart-of-swoop-patagonia\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.swoop-patagonia.com\\\/blog\\\/putting-sustainability-at-the-heart-of-swoop-patagonia\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.swoop-patagonia.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/54323014201_57eeba548d_5k-2.jpg\",\"contentUrl\":\"https:\\\/\\\/www.swoop-patagonia.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/54323014201_57eeba548d_5k-2.jpg\",\"width\":2200,\"height\":1359},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.swoop-patagonia.com\\\/blog\\\/putting-sustainability-at-the-heart-of-swoop-patagonia\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.swoop-patagonia.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Putting sustainability at the heart of Swoop Patagonia\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.swoop-patagonia.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.swoop-patagonia.com\\\/blog\\\/\",\"name\":\"Swoop Patagonia Blog\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.swoop-patagonia.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.swoop-patagonia.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.swoop-patagonia.com\\\/blog\\\/#organization\",\"name\":\"Swoop Patagonia Blog\",\"url\":\"https:\\\/\\\/www.swoop-patagonia.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.swoop-patagonia.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.swoop-patagonia.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/swoop-patagonia-logo-blog.svg\",\"contentUrl\":\"https:\\\/\\\/www.swoop-patagonia.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/swoop-patagonia-logo-blog.svg\",\"width\":1220,\"height\":108,\"caption\":\"Swoop Patagonia Blog\"},\"image\":{\"@id\":\"https:\\\/\\\/www.swoop-patagonia.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.swoop-patagonia.com\\\/blog\\\/#\\\/schema\\\/person\\\/56b279376163bcce1b79e050cf33d749\",\"name\":\"Elliot Murphy\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.swoop-patagonia.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/cropped-Ellliot-Murphy-Swoop-Sustainability-manager-96x96.jpg\",\"url\":\"https:\\\/\\\/www.swoop-patagonia.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/cropped-Ellliot-Murphy-Swoop-Sustainability-manager-96x96.jpg\",\"contentUrl\":\"https:\\\/\\\/www.swoop-patagonia.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/cropped-Ellliot-Murphy-Swoop-Sustainability-manager-96x96.jpg\",\"caption\":\"Elliot Murphy\"},\"description\":\"Swoop Sustainability and Impact Manager Elliot has worked within sustainability for over ten years. Elliot grew up in South Wales where he developed a deep connection with nature and is driven by a desire to help protect our unique environment for future generations\",\"url\":\"https:\\\/\\\/www.swoop-patagonia.com\\\/blog\\\/author\\\/elliot\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Putting sustainability at the heart of Swoop Patagonia - Swoop Patagonia Blog","description":"Unpacking Swoop Patagonia's new Impact & Sustainability Report, about how we put sustainability at the heart what we do as a B Corp travel company.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.swoop-patagonia.com\/blog\/putting-sustainability-at-the-heart-of-swoop-patagonia\/","og_locale":"en_GB","og_type":"article","og_title":"Putting sustainability at the heart of Swoop Patagonia - Swoop Patagonia Blog","og_description":"Unpacking Swoop Patagonia's new Impact & Sustainability Report, about how we put sustainability at the heart what we do as a B Corp travel company.","og_url":"https:\/\/www.swoop-patagonia.com\/blog\/putting-sustainability-at-the-heart-of-swoop-patagonia\/","og_site_name":"Swoop Patagonia Blog","article_published_time":"2025-03-24T17:48:56+00:00","og_image":[{"width":2200,"height":1359,"url":"https:\/\/www.swoop-patagonia.com\/blog\/wp-content\/uploads\/2025\/03\/54323014201_57eeba548d_5k-2.jpg","type":"image\/jpeg"}],"author":"Elliot Murphy","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Elliot Murphy","Estimated reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.swoop-patagonia.com\/blog\/putting-sustainability-at-the-heart-of-swoop-patagonia\/#article","isPartOf":{"@id":"https:\/\/www.swoop-patagonia.com\/blog\/putting-sustainability-at-the-heart-of-swoop-patagonia\/"},"author":{"name":"Elliot Murphy","@id":"https:\/\/www.swoop-patagonia.com\/blog\/#\/schema\/person\/56b279376163bcce1b79e050cf33d749"},"headline":"Putting sustainability at the heart of Swoop Patagonia","datePublished":"2025-03-24T17:48:56+00:00","mainEntityOfPage":{"@id":"https:\/\/www.swoop-patagonia.com\/blog\/putting-sustainability-at-the-heart-of-swoop-patagonia\/"},"wordCount":1281,"publisher":{"@id":"https:\/\/www.swoop-patagonia.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.swoop-patagonia.com\/blog\/putting-sustainability-at-the-heart-of-swoop-patagonia\/#primaryimage"},"thumbnailUrl":"https:\/\/www.swoop-patagonia.com\/blog\/wp-content\/uploads\/2025\/03\/54323014201_57eeba548d_5k-2.jpg","articleSection":["Stories & Inspiration","Sustainability"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/www.swoop-patagonia.com\/blog\/putting-sustainability-at-the-heart-of-swoop-patagonia\/","url":"https:\/\/www.swoop-patagonia.com\/blog\/putting-sustainability-at-the-heart-of-swoop-patagonia\/","name":"Putting sustainability at the heart of Swoop Patagonia - Swoop Patagonia Blog","isPartOf":{"@id":"https:\/\/www.swoop-patagonia.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.swoop-patagonia.com\/blog\/putting-sustainability-at-the-heart-of-swoop-patagonia\/#primaryimage"},"image":{"@id":"https:\/\/www.swoop-patagonia.com\/blog\/putting-sustainability-at-the-heart-of-swoop-patagonia\/#primaryimage"},"thumbnailUrl":"https:\/\/www.swoop-patagonia.com\/blog\/wp-content\/uploads\/2025\/03\/54323014201_57eeba548d_5k-2.jpg","datePublished":"2025-03-24T17:48:56+00:00","description":"Unpacking Swoop Patagonia's new Impact & Sustainability Report, about how we put sustainability at the heart what we do as a B Corp travel company.","breadcrumb":{"@id":"https:\/\/www.swoop-patagonia.com\/blog\/putting-sustainability-at-the-heart-of-swoop-patagonia\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.swoop-patagonia.com\/blog\/putting-sustainability-at-the-heart-of-swoop-patagonia\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.swoop-patagonia.com\/blog\/putting-sustainability-at-the-heart-of-swoop-patagonia\/#primaryimage","url":"https:\/\/www.swoop-patagonia.com\/blog\/wp-content\/uploads\/2025\/03\/54323014201_57eeba548d_5k-2.jpg","contentUrl":"https:\/\/www.swoop-patagonia.com\/blog\/wp-content\/uploads\/2025\/03\/54323014201_57eeba548d_5k-2.jpg","width":2200,"height":1359},{"@type":"BreadcrumbList","@id":"https:\/\/www.swoop-patagonia.com\/blog\/putting-sustainability-at-the-heart-of-swoop-patagonia\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.swoop-patagonia.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Putting sustainability at the heart of Swoop Patagonia"}]},{"@type":"WebSite","@id":"https:\/\/www.swoop-patagonia.com\/blog\/#website","url":"https:\/\/www.swoop-patagonia.com\/blog\/","name":"Swoop Patagonia Blog","description":"","publisher":{"@id":"https:\/\/www.swoop-patagonia.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.swoop-patagonia.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.swoop-patagonia.com\/blog\/#organization","name":"Swoop Patagonia Blog","url":"https:\/\/www.swoop-patagonia.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.swoop-patagonia.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.swoop-patagonia.com\/blog\/wp-content\/uploads\/2024\/12\/swoop-patagonia-logo-blog.svg","contentUrl":"https:\/\/www.swoop-patagonia.com\/blog\/wp-content\/uploads\/2024\/12\/swoop-patagonia-logo-blog.svg","width":1220,"height":108,"caption":"Swoop Patagonia Blog"},"image":{"@id":"https:\/\/www.swoop-patagonia.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.swoop-patagonia.com\/blog\/#\/schema\/person\/56b279376163bcce1b79e050cf33d749","name":"Elliot Murphy","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.swoop-patagonia.com\/blog\/wp-content\/uploads\/2023\/12\/cropped-Ellliot-Murphy-Swoop-Sustainability-manager-96x96.jpg","url":"https:\/\/www.swoop-patagonia.com\/blog\/wp-content\/uploads\/2023\/12\/cropped-Ellliot-Murphy-Swoop-Sustainability-manager-96x96.jpg","contentUrl":"https:\/\/www.swoop-patagonia.com\/blog\/wp-content\/uploads\/2023\/12\/cropped-Ellliot-Murphy-Swoop-Sustainability-manager-96x96.jpg","caption":"Elliot Murphy"},"description":"Swoop Sustainability and Impact Manager Elliot has worked within sustainability for over ten years. Elliot grew up in South Wales where he developed a deep connection with nature and is driven by a desire to help protect our unique environment for future generations","url":"https:\/\/www.swoop-patagonia.com\/blog\/author\/elliot\/"}]}},"_links":{"self":[{"href":"https:\/\/www.swoop-patagonia.com\/blog\/wp-json\/wp\/v2\/posts\/202802","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.swoop-patagonia.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.swoop-patagonia.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.swoop-patagonia.com\/blog\/wp-json\/wp\/v2\/users\/33"}],"replies":[{"embeddable":true,"href":"https:\/\/www.swoop-patagonia.com\/blog\/wp-json\/wp\/v2\/comments?post=202802"}],"version-history":[{"count":27,"href":"https:\/\/www.swoop-patagonia.com\/blog\/wp-json\/wp\/v2\/posts\/202802\/revisions"}],"predecessor-version":[{"id":202839,"href":"https:\/\/www.swoop-patagonia.com\/blog\/wp-json\/wp\/v2\/posts\/202802\/revisions\/202839"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.swoop-patagonia.com\/blog\/wp-json\/wp\/v2\/media\/202812"}],"wp:attachment":[{"href":"https:\/\/www.swoop-patagonia.com\/blog\/wp-json\/wp\/v2\/media?parent=202802"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.swoop-patagonia.com\/blog\/wp-json\/wp\/v2\/categories?post=202802"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.swoop-patagonia.com\/blog\/wp-json\/wp\/v2\/tags?post=202802"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}