What is a B Corp?

B Corp is a worldwide movement of businesses that actively choose to balance their financial success with a commitment to social and environmental responsibility. B Corps aim to redefine success in business to inspire a more ethical and inclusive approach to commerce, by demonstrating their dedication to a triple bottom line of PeoplePlanet and Profit.

This is measured in actions rather than words: to become a B Corp a business has to undergo a rigorous audit, during which it is measured against five pillars of sustainability: Governance, Workers, Community, Environment and Customers. High standards are required in every field to achieve certification.

Certification is no easy pass: every company is assessed every three years and may lose its B Corp status if it is not keeping itself to the required standards.

By doing this, B Corps aim to embed business practices that are centred on corporate responsibility rather than purely generating profit.

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Swoop says

B Corps are certified by B Lab, a worldwide not-for-profit organisation. Their external assessments provide an independent benchmark for a company's responsible business standards. 

Swoop's B Corp Journey

Why we wanted to become a B Corp

At Swoop, our journey has always been about more than just travel; it's about making a positive impact on the world we explore and integrating ethical and sustainable practices into our core identity. We wanted to become a B Corp to put those ideas at our heart, and to join a community of businesses that wanted to do the same.

Becoming B Corp certified is hard. Most businesses the size of Swoop don’t achieve certification. But starting the path to certification would mean making a deliberate choice to integrate ethical and sustainable practices into our core identity. It would mean minimising our environmental footprint, actively engaging with local communities and fostering positive impacts in the destinations we visit and love – as well as turning the mirror on ourselves to look at our internal structures.

Swoop Adventures company photo 2023

How we did it

Swoop began on its path to becoming a B Corp only a few months before we were all knocked off course by the global pandemic. Successfully coming through that unprecedented challenge only stiffened our resolve to create a business that is truly sustainable in every sense of the word.

Going through our accreditation involved putting every corner of the business under a microscope. As part of the process we amended Swoop’s constitution, improved the gender balance in our staff by hiring more senior female managers and published our first Impact Report. We created a full-time sustainability manager position and set up the Swoop Conservation Fund, which disburses 1% of our annual revenue to non-profit organisations working in Antarctica and Patagonia. 

You can see how Swoop’s current B Impact score breaks down on our B Corp home page. Our next assessment is in 2026 and we’re committed to recertifying with an even higher score next time.

Swoop B Corp certified plaque
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Harriet says

Swoop becoming B Corp certified is a powerful statement of our commitment to protecting both the destinations we work with and the planet as a whole. I've always believed that Swoop can be a force for good – and this B Corp status means that others think so too.

Harriet Pike Head of Swoop Patagonia

What this means for you

Person looking out over the mountains and lakes of Los Glaciares in Argentina

Swoop’s B Corp status is our assurance that your travel choices contribute to a more sustainable future. To make sure your your trip is as good for the planet and its people as for you, we prioritise three things: 

  • Responsible Tourism From minimising our ecological footprint to supporting our local partners and the communities where they live and work, every adventure with us is designed to leave a positive mark on the destinations we visit.
  • Environmental Stewardship By adhering to rigorous sustainability standards, we strive to preserve the natural wonders that make each journey memorable, and we materially support environmental projects through the Swoop Conservation Fund, 
  • Community Engagement Because our journeys are intertwined with the communities we encounter, we actively engage with local initiatives to support economic development and cultural preservation. Together, we build bridges that connect travellers and communities for mutual benefit.

We believe in business as a force for good, and our B Corp status reflects our dedication to making a positive impact on both the communities we touch and the wider world. Swoop is part of Travel by B Corp, a collective of independent companies that share a belief that travel can be a force for good. By travelling with us, you become part of a community of like-minded individuals and sustainable businesses trying to leave our corner of the world better than we found it. 

More about Swoop's sustainability strategy

Why Swoop

We’ve got our feet on the ground

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Impartial advice and a bespoke service to make your trip perfect.

Deep Roots in Patagonia

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We are former guides, tour leaders, outdoor enthusiasts & adventurers.

For The Ends Of The Earth

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Swoop is proud to be B Corp Certified as we know sustainability is more than our carbon footprint (but we’re reducing that too).

We’re With You At Every Step

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We’ll make sure you have the adventure of a lifetime.

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